Management Science and Engineering

JIANG, Baichen, School of economics and management, south China agricultural university, Guang Zhou, China., Nigeria

• Vol 14, No 1 (2020): MANAGEMENT SCIENCE AND ENGINEERING - Articles
  Research on the Impact of Customer-to-customer Interaction on Willingness to Purchase New Products in Virtual Brand Communities: The Mediating Role of Brand Emotional Value Experience
  Abstract  PDF

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