HiEduQual: An Instrument for Measuring the Critical Factors of Students’ Perceived Service Quality

Annamdevula Subrahmanyam, Bellamkonda Raja Shekhar

Abstract


This paper attempts to develop and validate a service quality instrument called HiEduQual to measure the perceived service quality of students in higher education institutions. The study employs survey research design to gather data regarding attitudes of students about quality of service being provided by the universities. The study identifies a model with six-structured dimensions containing 23 items which showed good psychometric properties based on findings from various reliability and validity tests as well. Similarly, study tested the measurement invariance to operate the model equivalently across genders. Implications are discussed and directions for further research are indicated.

Keywords


HiEduQual; Service quality; Higher education; Critical factors; Measurement scale

Full Text:

PDF

References


Abdullah, F. (2006). The development of HEdPERF: A new measuring instrument of service quality for the higher education sector. International Journal of Consumer Studies, 30(6), 569–581.

Arjomandi, M., Kestell, C., & Grimshaw, P. (2009). An EFQM Excellence Model for higher education quality assessmen (pp. 1-7). In Proceedings of the 20th AAEE Australasian Association for Engineering Education Conference: Engineering the Curriculum.

Cheng, Y.C., & Tam, W. M. (1997). Multi-models of quality in education. Quality Assurance in Education, 5 (1), 22–31.

Clewes, D. (2003). A student-centered conceptual model of service quality in higher education. Quality in Higher Education, 9(1), 69-85.

Cronbach, L. J. (1951). Coefficient alpha and internal structure test. Psychometrika,16, 297-300.

Cuthbert, P. F. (1996). Managing service quality in HE: Is SERVQUAL the answer? Part 1. Managing Service Quality, 6(2), 11–16.

Davies, J., Douglas, A., & Douglas, J. (2007). The effect of academic culture on the implementation of the EFQM excellence model in UK universities. Quality Assurance in Education, 15(4), 382-401.

de Jager, J., & Gbadamosi, G. (2010). Specific remedy for specific problem: Measuring service quality in South African higher education. Higher Education, 60(3), 251-267.

Farrar, M. (2000). Structuring success: A case study in the use of the EFQM excellence model in school improvement. Total Quality Management, 11(4-6), 691-696.

Ford, J. B., Joseph, M., & Joseph, B., (1999). Importance-performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA. The Journal of Services Marketing, 13 (2) 171-186.

Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2008). Multivariate Data Analysis. (6th ed.). Pearson Prentice Hall, India.

Hides, M. T., Davies, J., & Jackson, S. (2004). Implementation of EFQM excellence model self-assessment in the UK higher education sector–lessons learned from other sectors. The TQM Magazine, 16(3), 194-201.

Hu, L. T., & Bentler, P. M. (1995). Evaluating model fit. In R. Hoyle (Ed.), Structural equation modeling: Concepts, issues, and applications (pp.76–99).

Joseph, M., Stone, G., & Joseph, B. (2003). Using the importance-performance grid to evaluate international student perceptions of service quality in education: an investigation from an Australian college perspective. Journal for Advancement of Marketing Education, 3.

Katiliūtė, E. & Kazlauskienė, I. (2010). The model of studies quality dimensions from student‘s perception. Economics and Management, 15, 580-586.

Mahapatra, S. S., & Khan, M.S. (2007). A framework for analyzing quality in education settings. European Journal of Engineering Education, 32(2), 205–217.

McAdam, R., & Welsh, W. (2000). A critical review of the business excellence quality model applied to further education colleges. Quality Assurance in Education, 8(3), 120-130.

Mostafa, M. M. (2006), A Comparison of SERVQUAL and I-P Analysis: Measuring and improving service quality in Egyptian private universities. Journal of Marketing for Higher Education, 16(2), 83-104.

Nunally, J. C. (1978), Psychometric Theory (2nd ed.). McGraw Hill, New York, NY.

Oliveira, O. J. D., & Ferreira, E. C. (2009). Adaptation and application of the SERVQUAL scale in higher education. POMS 20th Annual Conference, Orlando, Florida U.S.A.

Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.

Pariseau, S.E. & McDaniel, J. R. (1997). Assessing service quality in schools of business. International Journal of Quality & Reliability Management, 14 (3), 204-218.

Senthilkumar, N., & Arulraj, A. (2011). SQM-HEI –determination of service quality measurement of higher education in India. Journal of Modeling in Management, 6(1), 60 – 78.




DOI: http://dx.doi.org/10.3968/4424

Refbacks

  • There are currently no refbacks.


Copyright (c)




Share us to:   


Reminder

  • We are currently accepting submissions via email only.

    The registration and online submission functions have been disabled.

    Please send your manuscripts to mse@cscanada.net,or mse@cscanada.org  for consideration.

    We look forward to receiving your work.

 


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; mse@cscanada.net; mse@cscanada.org

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).

 MANAGEMENT SCIENCE AND ENGINEERING Editorial Office

Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Http://www.cscanada.net Http://www.cscanada.org

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures