Development Strategy of Regional Tourism Industry: A Case Study of Hengyang

Xiaofeng LIU, Xinyan JIAN


Based on the present situation of the tourism industry in Hengyang, through analyzing on its strength and weakness, as well as the opportunities and challenges it faces, this paper points out the principal factors which restrict the development of the tourism industry of Hengyang. Moreover, the author puts forward development strategies for the tourism industry of Hengyang in the period of the 12th Five-Year Plan from the perspective of supporting and promoting the relationship between tourism industry and regional economy.


Hengyang; Development; Tourism industry; Strategic analysis

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Liang. W. (2003, June 5). The study of strategy development of China’s exhibition industry. Retrieved from

Liu, P. L., Yang, Z. T., & Chen, G. S. (2004). Case studies of regional tourism planning: Tourism development planning of Hengyang City. Central Compilation & Translation Press.

Wei, X. M. (2010). The study of the development strategy of tourism industry and leisure base in Hengyang City in the period of Twelfth-Five-Year Plan. Commission of Development and Reform in Hengyang City, 4.



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