Discussion on the Sustainable Development of Rural Tourism in Inner Mongolia: Based on the Perspective of Rural Tourism Development

Abstract

Since the 1960s, the rural tourism in European and American countries has become a large industry, rural tourism in China started to develop in the late 1980s. Based on the research on development patterns of rural tourism at home and abroad, the rural tourism development in Inner Mongolia can be divided into several patterns. The pattern of contempt agriculture and animal husbandry business income; the pattern of improving national culture connotation of rural tourism constantly; the pattern of mutual promotion of ecological leisure agriculture and animal husbandry and tourism; the pattern of several business fusion from the perspective of rural tourism industry. From the perspective of the rural tourism development patterns, the author proposed excaving rural tourism cultural connotation is the basis for sustainable development in Inner Mongolia; pay attention to the particularity of agricultural landscape, construct rural tourism activities ecological systems; adjust measures to local conditions, combine the rural tourism aesthetics with science together; pay attention to three parties participate in the rural tourism activities, especially to the Inner Mongolia local farmers and herdsmen. The rural tourism unique image should be set up soon and it will promote the sustainable development of rural tourism in Inner Mongolia.