On the Aesthetic Appeal of Chinese TV Advertising

Yinzhong HAO

Abstract


Television advertising is a form of art. It is a kind of way to promote products, with double-characteristics of both aesthetic appreciation and economy. Aesthetic appreciation of television advertising is kind of utilitarian. Designers should fully apply pictures, colors, words, audio and other art forms to create popular advertisement images full of products’ information and aesthetic connotations. By using the comparatively direct aesthetic images, the advertisements can make audiences taste the connotations of products in a relaxing, free and pleasant aesthetic atmosphere.


Full Text:

PDF

References


Ning, P. Q. (2015). How to grasp audiences’ emotions and aesthetic appreciation in TV advertising.Contemporary TV, (10), 80-81.

Sun, W. H. (2015). The influence of TV advertising on consumptive culture. Youth Journalist, (03), 44-46.

Tang, Y. (2014). Aesthetic appreciation and consumption interaction of TV advertising. Contemporary Communications, (06), 90-92.

Tian, Y. R. (2015). The subversion and moulding of TV advertising to aesthetic appreciation of audiences.Contemporary TV, (10), 68-69.




DOI: http://dx.doi.org/10.3968/n

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Yinzhong HAO

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   

Reminder

  • We are currently accepting submissions via email only.

  •  The registration and online submission functions have been disabled.

  •  Please send your manuscripts to sss@cscanada.net，or  sss@cscanada.org  for consideration. 

  • We look forward to receiving your work.

 

 Articles published in Studies in Sociology of Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

STUDIES IN SOCIOLOGY OF SCIENCE Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Website: Http://www.cscanada.net; Http://www.cscanada.org
E-mail:caooc@hotmail.com

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures