Experience and Cognition: A Study on “Experiential” Design in Exhibitions

Dongfeng LIU


The experience economy boosts the development of experience design, which, as a new form of design, has become a hot spot in studies on exhibition design. This article probes into the experiences and experience design in exhibition design, primarily in aspects such as the definition of experience, the reasons why the experience is stressed in exhibition design, misunderstanding about experience and factors that constitute experience. The analysis of the above questions forms the basis for the experience theory in exhibition design. This article aims to provide theoretical guidance on development of exhibition design practices, and serves to finally achieve the purposes of exhibition design.


Exhibition design; Experience design; Cognition

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Dabner, D. (2007). Advanced course in English exhibition design. Shanghai: Shanghai People’s Fine Arts Publishing House.

Joseph Pine II, B., & James, H. G. (2002). Experience economy. China Machine Press.

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Ma, L. F. (2005). Experience marketing: Needs to touch human nature. Beijing: Capital University of Economics & Business Press.

Shcdroff, N. (2004). Experience economy. China Machine Press

DOI: http://dx.doi.org/10.3968/n


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