Graduates’ Job Search Behavior Analysis on Social Networking Service in Campus Recruitment for an example of Dajie

Abstract

In the past five years, SNS recruitment has become popular in china, the fresh graduates are the major group who use SNS for job search. We want to explore the
motivation and behavior of them and the significant factor influencing the behavior and outcome. We make an online questionnaire, after interviewing 67 graduates in depth, which including 434 sample. There has been statistically significant difference of job-seekers personal feature among the job search behaviors, especially in the matter of degree and major. GPA, IT skill and gender are not far
behind. Meanwhile, we continue to check the relationship between personal feature and the job search performance. Finally, the suggestion is given to the graduate, which helps them use SNS for job-hunting safely and effectively.