Application of a SWOT Quantitative Model in the Strategic Programming of Theme Park: A Case of China Dinosaur Land in Changzhou

Abstract

As an important driving medium for the development of tourism industry, running theme park faces the severe competition pressure. Making effective strategic development programming has become an important guarantee, which makes a theme park obtain prior opportunities in the market competition. Therefore, strategic programming, which meets the theme park’s actual developmental needs ought to be made. On this basis of this kind of strategic programming, firmly grasping opportunities, making good use of advantages, taking on challenges, promoting the connotation and changing the passive state to the active one is the inherent requirement of the theme park development.