KFC Development in Chinese Market–Based on the Social Responsibility and Ethics

Abstract

This report investigates the current state of Kentucky Fried Chicken and its development from the past 27 years of operation in china. Beside, we examines the predicted future advancements of KFC. The discussion focuses on the advantages and limitations of KFC’s market evaluation. The performance of KFC sales in china is examined in relation to the five points ,that is KFC’s history, the external and internal analysis of KFC, the issues, strategic options and evaluation of best options. It is concluded that further consumer research and market testing will continue to improve KFC,s sale quality . It is also suggested that KFC should build up a strong future through his rich future, which is filled with lots of experiences.
Key words: KFC; Chinese market; Social responsibility