Social Media in PR

Omar BinShaikh, Adnan Albaloushi, Ali Almansori, Mohomad Al Husani

Abstract


The aim of this study is to investigate and discuss the reality of the usage & influence of Social Media in organizations in the United Arab Emirates, focused study is to identify the status of studies and research in the functions of Social Media in institutions, and to identify the background of Social Media in organizations. Questionnaires have been implemented by 76 employees in the various bodies and institutions mentioned above in Abu Dhabi and Al Ain. Researchers find that organizations or companies that simply use Facebook to broadcast offers or post to advertise don’t have the similar demand as those that engage customers and asking them for their opinion.


Keywords


Advantages; Disadvantages of social media; Team work; Functions of Social Media

Full Text:

PDF

References


Al-Jenaibi, B. (2010). The competition between Al-Jazeera’s Arab news diversity and US channels: Content analysis of Iraq war. Canadian Social Science, 6(4), 81-96.

Al-Jenaibi, B. (2011). Gender issues in the diversity and practice of public relations in the UAE case study of PR male managers and female PR practitioners. International Journal of E-Politics (IJEP), 2(3), 35-56.

Al-Jenaibi, B. (2011). The practice of public relations departments in increasing social support in the diverse workplaces of the United Arab Emirates. Cross-Cultural Communication, 7(3), 41-54.

Al-Jenaibi, B. (2012). The scope and impact of workplace diversity in the United Arab Emirates–A preliminary study. Malaysia Journal of Society and Space, 8(1), 1-14.

Al-Jenaibi, B. (2013). Satisfying public relations: The promise of social media in the UAE. International Journal of E-Adoption (IJEA), 5(1), 1-16.

Al-Jenaibi, B. (2014). Comparing the roles of PR practitioners in the public and private sectors in the UAE. International Journal of Information Systems and Social Change (IJISSC), 5(3), 64-76.

Al-Jenaibi, B. (2014). Research practices in public relations organizations in the United Arab Emirates. International Journal of Customer Relationship Marketing and Management (IJCRMM), 5(3), 14-31.

Al-Jenaibi, B. (2014). The nature of Arab public discourse: Social media and the “Arab Spring”. Journal of Applied Journalism & Media Studies, 3(2), 241-260.

Al-Jenaibi, B. (2015). E-collaboration, public relations and crises management in UAE Organizations. International Journal of e-Collaboration (IJeC), 11(3), 10-28.

Alleyne, R. (1979). Strike myths and the long-term development of collective bargaining in public employment. Los Angeles: University of California.

Anonymous. (1992). American public discourse: A multicultural perspective. Lanham: University Press of America.

Anton, T. J. (1989). American Federalism and public policy: How the system works. Philadelphia: Temple University Press.

Bernoff, D. V., & Bubley, D. (2008, September 17). Social media holiday over – back to blogging. Retrieved 2011, November 20from http://technobabble2dot0.wordpress.com/2008/10/17/social-media-holiday-over-back-to-

Boyd, D. (2008). Why youth (heart) social network sites: The role of networked publics in teenage social life. In D. Buckingham (Ed.), Youth, identity, and digital media (pp.119-142). Cambridge, MA: MIT Press.

Cousin, L. (2011). Internet and businesses online: Social networking article category para:1. Retrieved from http://ezinearticles.com/?cat=Internet-and-Businesses-Online:Social-Networking

Edited, B. (2011, October 17). How do I choose the best social media workshop. Retrieved 23 November form http://www.wisegeek.com/how-do-i-choose-the-best-social-media-workshop.htm

Facebook. (2011). Statistics. Retrieved November 20, 2011, from http://www.facebook.com/press/info.php?statistics

Gajjala, R. (2007). Shifting frames: Race, ethnicity, and intercultural communication in online social networking and virtual work. In M. B. Hinner (Ed.), The role of communication in business transactions and relationships (pp.257-276). New York: Peter Lang.

Galarneau, L. (2011). Five insights on the future of social media. Retrieved October 22 from http://www.jeffbullas.com/2011/03/15/5-insights-on-the-future-of-social-media/

Hampton, K., Goulet, L., Rainie, L., & Purcell, K. (2011). Social networking sites and our lives. Retrieved November 20 from http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Demographics.aspx

Heer, J., & boyd, D. (2005). Vizster: Visualizing online social networks. Proceedings of symposium on information visualization (pp.33-40). Minneapolis, MN: IEEE Press.

How to Use Social Networking Sites for Marketing and PR. (2008, December 24) Retrieved 2011, December 10 from http://www.nytimes.com/allbusiness/AB11702023_primary.html

Howard. (2010, October 22). An introduction to social networking. Retrieved 2011, November 12 from http://ezinearticles.com/?An-Introduction-to-Social-Networking&id=5218361

Kumar, R., Novak, J., & Tomkins, A. (2006). Structure and evolution of online social networks. Proceedings of 12th international conference on knowledge discovery in data mining (pp. 611-617). New York: ACM Press.

Milne, J. (1999, March 25). Questionnaires: Advantages and disadvantages. Retrieved 2011, November 9 from LEARNING TECHNOLOGY DISSEMINATION INITIATIVE website: http://www.icbl.hw.ac.uk/ltdi/cookbook/info_questionnaires/index.html

Norton, C. (2011, November 10). The seven deadly disadvantages of social media. Retrieved 2011 December 8 from http://www.deaddinosaur.co.uk/social-media/the-seven-deadly-disadvantages-of-social-media/

Optimizing Your Public Relations With Social Media. (2011). Retrieved October 28, from Vocus White Paper website: http://www.vocus.com/wp/socialmediawp. pdf

Quinn, R. (2010, October 19). Using social media to show expertise and build credibility. Retrieved 28 October, 2011from website: http://ipwatchdog.com/2010/10/19/using-social-media-to-show-expertise-and-build-credibility/id=12840/

Romo, J., & Smith, A. (2010). Introduction to social media. Retrieved 2011, October 28 from http://www.cipr.co.uk/courses/introduction-social-media

Salcido, M. (2011). Advantages of using social media | advantages of media. Retrieved 2011, December 8 from Organic SEO Consultant website: http://www.organicseoconsultant.com/advantages-of-using-social-media/

Stamoulis, N. (2010, July 23). Low cost social media traffic generators. Retrieved 2011, October 26 from http://www.searchengineoptimizationjournal.com/2010/07/23/social-media-traffic/

Thompson, K. (2006, March 28). Social network analysis. Retrieved 2011, October 22 from http://www.bioteams.com/2006/03/28/social_network_analysis.html

Toit, K. (2011, September 1). What do we need to start using social media in the SABC Media Libraries. Retrieved 2011, December 22 from http://sabcmedialib.blogspot.com/2011/09/what-do-we-need-to-start-using-social.html

Wandschneider, G. (2011). What’s your goal for social media in your online business. Retrieved 20 November from http://everythingpublicrelations.com/whats-your-goal-for-social-media-in-your-online-business

Young, E. (2010, July 1). The disadvantages of social networking. Retrieved 2011, October 28 from http://www.helium.com/items/1878218-the-disadvantages-of-social-networking

Tribby, M. (2010, April 26). The advantages and disadvantages of social media. Retrieved 2011, December 8 from http://www.workingmomsonly.com/issues/the-advantages-and-disadvantages-of-social-media/

The Advantages and Disadvantages of Social Networking. (2011). Retrieved October 28 from Articles at Everyday-Wisdom website: http://www.everyday-wisdom.com/social-networking.html




DOI: http://dx.doi.org/10.3968/n

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Higher Education of Social Science




Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; hess@cscanada.net; hess@cscanada.org

 Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

HIGHER EDUCATION OF SOCIAL SCIENCE Editorial Office

Address: 1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada. 
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcaooc@hotmail.com; office@cscanada.net

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures