Scientifically Grasping the New Media to Promote the Popularization of Marxism

Abstract

Actively promoting the popularization of Marxism has always been an important part of the ideological and theoretical construction of the Communist Party of China (CPC). This approach has been vital for the CPC to lead its people to constantly create new situations in the development of socialism with Chinese characteristics. Currently, in the new era of comprehensively deepening reforms, the rapid development of new media has been one of the most important media tools in today’s society and also one of the significant carriers of the popularization of Marxism. The emergence and development of new media technologies provide a new platform and channel for the popularization of Marxism. Under the new media context, attaching importance to new media approaches, strengthening the talent construction, expanding the propaganda fronts, establishing the mass discourse system and improving the management system are critical to further promote the popularization of Marxism.