Canadian Social Science
Development Communication and Governance in Nigeria: The Press for National Integration-A Functional Approach
Abstract
In the light of the ever evolving instruments of Development Communicationviz-a-viz the quest for national integration and democracy in subsaharan Africa,thispaper examines the role of communication mediaand news sources towards sustainable governance in an emerging democracy such as Nigeria. The article however analyzes and discusses the relationship between the press and governance, and the contributions of the press that leads to governance, development and national integration in Nigeria. Agenda-setting theory guides the analysis of the relationship of the press with governmentas regards governance as well as the role of the press in national unity and development. The paper discusses the Nigerian media landscape in brief, looks at some news sources in Nigeria/tribal priorities, and analyzes the role of the press in Nigeria through the Agenda-setting role and development communication in the area of governance. The paper concludes that development initiatives in a pluralistic andculturally-diverse country shouldbe holistic and realistic to facilitate the process of national integration in Nigeria.
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DOI: http://dx.doi.org/10.3968/11229
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