The Transformation and Upgrading of Chinese IP Movie and the Deep Ploughing of Its Value

Abstract

Since 2017, the market has been in decline after China’s IP film upsurge, meanwhile the “concept hype” under the various capital games exacerbated the IP movie bubble crisis, and the content and quality became the bottleneck and short board of IP movie upgrading. Faced with market pressure and consumption demand, exploring the methodology of improving IP movies’ quality has become the key way to the mainstream. From the view of the present paper, on the one hand, it is necessary for us to uphold the spirit of the craftsmanship and innovation, promoting the serialization and platform development of IP movies with the industrial logic of industrialization; on the other hand, we should promote the IP and the original work together, draw creative inspiration from the traditional culture and real life, and realize the value ploughing and cultural confidence, so that we can build up the corresponding evaluation system and standard, and polish the high quality movies that reach the audiences ’heart after the exquisite carving.