The Development Strategy of Tengchong Jade Processing Industry

Xiaochun SUN


As the birthplace of the jade-processing industry, Tengchong is making great efforts to be the most important distribution center of jade trading and processing. However, the current development of jade processing industry in Tengchong County is facing certain difficulties. The thesis, starting with this point and basing on the elaboration of the present situation for the development of jade processing industry in Tengchong County, uses SWOT method to analyze the region, culture, brand and market advantages of current jade processing industry in Tengchong County. The disadvantages include severe domestic workshop processing, the shortage of senior talented jade-carver and insufficient governmental support. The opportunities are sound political and economic environment, new investing fields and the getting-better relationship between Tengchong and Burma. The threats include worrying about raw materials, the oppression and plagiarism from competitors and the threaten of counterfeit. Based on this analysis results, S-T Strategy, W-O Strategy and Growth Strategy have been put forward. Helpful theoretical basis for the development of jade processing industry in Tengchong County is provided to make it develop in a healthy and sustainable


Tengchong county; Jade processing industry; SWOT analysis; Development strategy; Economic environment

Full Text:



Anonymous. (2009). General administration of customs’ textbooks compiling committee for customs specialist’s qualifying examination (pp.475-478). China Customs Press.

Du, M. S., & Ma, L. G. (2002). Informal discussion about Tengchong county jade industry. China Gems, 11(3), 69-70.

Jiang, X. H., & Lu, Y. Z. (2011). The development situation and countermeasures of Tengchong county jade industry. Journal of Kunming Metallurgical Industry College, 27(2), 103.

Liao, M. (2012). Pierce the mysterious veil of jade “gambling stone”. The South of China Today, (2), 15-17.

Shi, J. M. (2011). Another discussion on the concept, the classification and English came of jade. Jewellery Science and Technology, 13(4), 1-6

Sketches. (2012). Jade of Tengchong. Frontier Literature, (01), 83.

Wu, H., & He, J. (2011). Tengchong the first city in extreme edges. Southwest Airlines, (03), 66.

Xu, M. J., & Li, J. (2010). Discussion and explanation on jade culture and jade market. Shandong Territorial Resources, 26(03), 60-61.

Yang, S. L., & Zhang, Q. H. (2011). The analysis and countermeasure research for SWOT (strength, weakness, opportunity, threats) of Yunnan province’s industrial development for gems & jewelry. Inquiry Into Economic Problems, (05), 78



  • There are currently no refbacks.

Copyright (c) 2015 Xiaochun SUN

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission:

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture