Culture Province: The Study on Improving Soft Power of Hunan’s Culture

Qingping NING


Cultural industries will be the “sunrise industry” in the 21st century, a globalization era. In order to seize the commanding heights, it is a wise choice to develop Hunan cultural industries. Hunan’s cultural industries have a certain size, but they still face enormous challenges. How to enhance the international competitiveness of Hunan culture industries, how to form Hunan’s cultural industry clusters to enhance the whole strength, and these issues are putting on the agenda. This article starts from the analysis of Hunan’s competitive advantages and problems, and puts forward measures of developing cultural industries from the angle of enhancing soft power of culture.


Hunan province; Culture industry; Soft power; Development measures

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