Research on the External Communication Strategies of Zhaoqing Culture

Han XIAO

Abstract


As a significant cradle of Lingnan culture, Zhaoqing’s cultural symbols such as the Seven Star Crags, Dinghu Mountain, and Duan inkstones have been studied to some extent. Scholars have predominantly explored the cultural value of these symbols from historical and tourism perspectives. The cross-cultural communication strategies for Zhaoqing culture remains unexplored. As such, this study will focus on analysing the cross-cultural communication of Zhaoqing’s local cultural symbols, promoting the city’s image, effectively conveying its narrative, and advancing the international dissemination of its regional culture. The research is aimed to reshape Zhaoqing’s global image, amplify its cultural narrative, and ultimately contribute to the broader mission of regional cultural promotion. It is designed to offer a practical framework for other cultures developing overseas communication plans.


Keywords


Zhaoqing; Cultural communication; Communication strategy; Global image

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References


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DOI: http://dx.doi.org/10.3968/13944

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