Research on the Development of Red Tourism Resources in Yan'an, China

Abstract

Objective: Red tourism is special to China. It is the combination of politics and tourism, education and tourism, culture and tourism. Background: Yan'an has become an is a very typical part of China’s red tourism destination. Method: The Yan'an city in the northwest China is selected as the study field in this paper, based on an understanding of contemporary red tourism, this article summarize the current situation of red tourism resources in the northwest China. We analyses the tourism resources from two individual respects: resources classification and brand position, based on the unique characteristics. Conclusion: The red culture inheritance, tourism promotes poverty alleviation, driving the development of red tourism in the northwest region of Yan'an city of red tourism sustainable development path, respectively from the balance the interests of relevant parties. We suggests strengthening cooperation with red tourist destination in northwest China, combining tourism routes and expanding the tourism market. Promoting the sharing of red tourism resources and tourists in northwest China, We will promote the development of red tourism. Application: The red tourism resources can make a significant contribution to the GDP of local government, it is critical to social well-being of citizens and the sustainable development of society, as well as to the formulation of related government policies.